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GOOGLE ADWORDS

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Search engine marketing (SEM) uses paid search ads to get more web traffic through desktop or mobile web search. The term once referred to both paid ads and SEO, but has since shifted to focus only on paid options in SSS DIGITAL MARKETING SERVICES IN ANANTAPUR.

Search Engine Marketing isn’t a substitute for other promotional activities, especially considering people ignore search ads most of the time. However, a competitive cost per acquisition makes paid search a valuable way to attract new customers, boost search engine presence, and support other marketing campaigns.

In SSS DIGITAL MARKETING SERVICES IN ANANTAPUR Search Engine Marketing is similar to SEO but it is paid ad service where we have to pay to publisher/ media (ex: Google Adwords) to get visibility for your advertisement instantly & its advantage over SEO is that, generally SEO takes time to rank on the first page but Paid Search Marketing will rank instantly i.e immediate next day when once your ads are placed. You will be charged only if someone clicks your ads and if no one clicks your ads then you will not be charged.

While advertising typically lets you pay for placement you decide where people see it SEM is a more fluid process. It generally uses pay-per-click (PPC) also called cost-per-click (CPC) which is a process that uses an auction and ranking system to determine which ads appear in which order.

With PPC advertising, ad placement is determined by two things: the maximum an advertiser bids for search queries, and their Quality Score i.e., the relevance of the ad, keywords, and landing page content.

Search engine in SSS DIGITAL MARKETING SERVICES IN ANANTAPUR aim to deliver exactly what a searcher is looking for creating such a well-targeted SEM campaign depends on:

• Understanding the specific target audience

• Setting specific goals for the campaign

• Choosing the right keywords to target

• Organizing those keywords into focused campaigns and ad groups

• Writing compelling advertisements

• Driving traffic to a landing page that delivers the right information and is optimized to convert

Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.

Search Engine Marketing vs. Search Engine Optimization:

Generally, "search engine marketing" refers to paid search marketing, a system where businesses pay Google to show their ads in the search results.

Search engine optimization, or SEO, is different because businesses don't pay Google for traffic and clicks; rather, they earn a free spot in in the search results by having the most relevant content for a given keyword search.

Both SEO and SEM should be fundamental parts of your online marketing strategy. SEO is a powerful way to drive evergreen traffic at the top of the funnel, while search engine advertisements are a highly cost-effective way to drive conversions at the bottom of the funnel.

Why search engine marketing:

SSearch Engine Marketing (SEM) involves implementing an online marketing strategy in terms of your website's brand identity, in order to ensure that your website is visible on the internet especially in terms of SEO, PPC and other forms of internet marketing such as banner ad campaigns. Search Engine Marketing also involves managing your online reputation and a host of other online marketing initiatives. Essentially Search Engine Marketing equals online visibility for your brand in SSS DIGITAL MARKETING SERVICES IN ANANTAPUR.

Transparency: In today's environment where dollars are tight, every dollar spent on advertising matters more than ever. Everything with paid search can be measured based on conversions (e.g. lead gen, sale) down to the ad and keyword levels so that you know exactly what's working and what's not performing.

Geotargeting: Whether you want to reach potential clients in your own backyard or halfway across the world, you can target searchers down to their city level location (although that level of pay per click targeting works better in North America than other parts of the world). Choose to target a radius around a zip code, metro area, state, country, or add in regions of interest.

Control: The levels of control over paid search with platforms like Google AdWords and Bing Ads are truly astonishing, giving you control over: What keyword searches trigger your ad Physical location of the searcher (geo targeting mentioned above) Time of day Day of week / season Device type (e.g. computer vs. phone – and which type of phone) Network (e.g. Google only or its Search or Display Networks) Pay Per Action:

We follow 7 steps in SSS DIGITAL MARKETING SERVICES IN ANANTAPUR

1. DEFINE AN EFFECTIVE STRATEGY

2. CHOOSE THE BEST KEYWORDS

3. OPTIMIZE YOUR WEBSITE’S CONTENT

4. GET YOUR SITE INDEXED BY THE TOP THREE

5. ATTRACT QUALITY LINKS TO YOUR WEBSITE

6. MANAGE AN ROI-DRIVEN PAID SEARCH CAMPAIGN

7. MEASURE SUCCESS

SEM (search engine marketing) involves things such as search engine optimization (SEO), Keyword Research, Competitive Analysis, Pay per Click (PPC), paid listings and other Search Engine Services that will increase search traffic to your site.

Pay per Click (PPC), or paid search marketing is the quickest and most controllable way to get your website to the top of the search results when people are looking for your type of business, and because you pay per click, it is easy to control the budget and return on investment for your campaign.

This is how simple the search engine marketing works in SSS DIGITAL MARKETING SERVICES IN ANANTAPUR