Email Marketing is still a standout amongst the most advertising channel that you can utilize. Social networking sites and other techniques may be attractive but email marketing reliably delivers genuine result. Utilized accurately, email marketing services are the incredible approach to stay in contact with your clients, permits you to track and measure conduct, test reaction to new items and services.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
Basically the use of email to promote products and/or services . But a better email marketing definition is the use of email to develop relationships with potential customers and/or clients. Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, etc. It is essentially the same as direct mail except that instead of sending mail through the postal service, messages are sent electronically via email.
Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to:.
Sending emails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business.
Sending emails with the purpose of acquiring new customers or convincing current customers to purchase something immediately.
Adding advertisements to emails sent by other companies to their customers.
Dave Chaffey from Marketing Insights offers an experienced view into the success factors of email marketing, using the mnemonic “CRITICAL“:
Creative – This refers to the overall design of the email (layout/images/colour). Specifically, it is a good idea to ask each customer whether they would like the emails in text or HTML as there is often a great preference for one over the other.
Relevance – Targeting, targeting, and more targeting. Make your emails relevant and personalised to each recipient if you want that response rate to rise.
Incentive – Recipients look at emails and think “WIIFM?”, i.e. “What’s in it for me??”. There’s no such thing as a free lunch right? Well… Offer the recipient a “free lunch” for participating and they will be more likely to respond.
Timing – Don’t send out an email that recipients will receive overnight, let it pop up in their inbox during their working day. This also expands to selecting certain days, months and even years. Remember – You can test and measure what timing works best for which email.
Integration – Companies can not just rely on one method of marketing, nor can they rely on several methods of differentiated marketing. Instead, best marketing practices utilise integrated marketing communication (IMC) where all aspects of their promotion work together to create a whole. Email marketing must be including here, therefore your emails must carry the same image and message as your entire operations. Even the timing of the campaign must work in with other aspects of your marketing mix.
Copy – When considering the copywriting for your email you must consider all aspects of the language, from subject line through to your mail signature. With emails, not all links should be saved for the last sentence, pop them in early to grab that impulsive customer!
Attributes – Here Dave talks about the email header, with attributes including the subject line, from address, to address, date/time of receipt and format. Once again, testing your campaigns can rule out the attributes that customers consider spam and highlighting the attributes that will work best for your business.
Landing Page – Want those emails to turn into sales conversions? Don’t just hyperlink your customers to your home page; show them exactly where you want them to go and make it quick and easy to complete any forms!
Email Marketing Can Be Personalized by SSS DIGITAL MARKETING SERVICES IN ANANTAPUR as:
Particular groups of customers can be targeted or even individuals. Offering individual customers special deals on merchandise and/or services on the customer's birthday, for instance, is one example of email marketing personalization. (A restaurant might send an email to customers on their birthday offering 50% off an entree,) Email marketing helps a business develop and maintain a relationship with a customer over time that hopefully results in increased sales and increased customer loyalty.Why email marketing:
The two big advantages of email marketing are price and ease. Emailing is an inexpensive way to advertise your company and its products and/or services compared to many other types of marketing. It's also extremely easy to set up and track an email marketing campaign, making it a very accessible type of marketing for small businesses.
Newsletters can be sent to the email list you've built from the people who provided the necessary information on your website, for instance, providing these potential customers with news updates about your company, upcoming events and/or special offers – and, of course, reminding them that your business exists and that maybe it's time for another visit.
The huge advantage of email over social media is that prospects and customers are more likely to see an email than social media. Just posting something doesn't mean that everyone you want to see your message will see it. Your post might not even show up in your targets' social media streams. However, an email will sit in the inbox until it's read (or deleted).
Ideally, email marketing should go hand-in-hand with social media. Adding social media "Like" or "Share" buttons to your marketing emails gives an additional way for customers to connect with your brand. Snippets of positive reviews from social media fans can be included in emails, and conversely social media postings can be used to encourage fans to subscribe to your email newsletters.p>
In an age of increasing usage of social media for advertising, email marketing as SSS DIGITAL MARKETING SERVICES IN ANANTAPUR:
• 75% of adult online users say that email marketing is their preferred marketing method
• the "opt-in" feature of email allows marketing by consent
• email marketing allows targeting by demographics (age, income, etc.)